Amazon rarely tells you why an appeal failed. This checks what you have written against its published requirements and names what would sink it — before you send it, not after.
Run the free checkNo account. Nothing saved unless you ask for a copy.
Performance notification · Amazon Seller Performance
Your Amazon seller account has been deactivated in accordance with section 3 of the Amazon Services Business Solutions Agreement.
Funds will not be transferred to you but will stay in your account while we work with you to address this issue.
Why is this happening? We received complaints about the authenticity of the items you listed.
Sellers with entirely genuine products get denied every day. Not because Amazon caught them doing anything wrong, but because the evidence they attached did not meet a requirement nobody told them about.
These are the four that come up most, and every one of them is checkable in advance.
Your invoiced quantity has to cover 365 days of sales for each ASIN Amazon named. Sell 400 units, document 250, and it is rejected regardless of how legitimate your supplier is.
Amazon calls to verify. A supplier they cannot reach, or cannot find online, is recorded as unverified — which reads the same as a forged document.
Anything you have not already done is a promise, and promises carry no weight in that section. Undated actions get skipped.
In Amazon's framework, “inauthentic” means it cannot verify your supply chain — not that it believes your product is fake. Sellers who respond by insisting their goods are genuine lose on a point that was never in dispute.
It works the way a quality system works: inspect the inputs, find the defects, fix them, then produce the document. Not the other way round.
Twelve violation types, each with different requirements. An authenticity complaint and a late shipment rate deactivation need opposite appeals, and the form changes accordingly.
Blockers and weak points, each naming the specific input and what to change. Including the arithmetic — enter your units sold and units invoiced and it tells you how many you are short.
Gather what is missing and check again. A delay costs you days. A denial costs you far more, and makes the next attempt harder.
Cover letter and Plan of Action on your letterhead, an appendix mapping every section to the Amazon policy it answers, the plain-text version for the appeal field, and the filing steps.
The check is free because you should be able to tell whether this is competent before you pay for anything.
Free
The check
$149
The package, once your inputs are clean
Offered after the check, not before.
Answer honestly, including the parts that do not flatter you. An appeal built on a story Amazon can disprove is worse than no appeal.
Amazon cannot verify that your supply chain for the cited ASIN is legitimate. It is not asserting your product is counterfeit.
Never argue the products are genuine. Every sentence should make the supply chain verifiable. Sellers who protest innocence lose on a point Amazon was never making.
These change with the violation type, because the evidence Amazon wants changes with it.
Your own words, including the unflattering parts.
Required for this violation. Documentation quality is the most common failure, including for entirely genuine products.
Only needed for the package, and only if you buy one. Must match Seller Central exactly.
Paste the notification and describe what happened to run the check.
What Amazon requires for Inauthentic item / authenticity complaint, and whether your inputs address it. Governing clause: BSA §3(b) or §3(c), cited with the Anti-Counterfeiting Policy.
Each one names the input it concerns, what is wrong with it, and what to change — before you file, not after Amazon denies you.
Nothing is stored unless you ask for a copy by email.