What changed, when it takes effect, and whether it means anything for your account.
Every entry answers the only question that matters when a notification lands: do you actually have to write something? Often the answer is no, and we say so.
A new metric measuring whether seller-fulfilled shipments to Amazon Business customers arrive during the buyer's operating hours, over a rolling 14 days.
| Effective | 30 September 2026 |
| Affects | Seller-fulfilled orders to Amazon Business customers in the US, UK and Germany. FBA and retail offers are excluded. |
| Do you need an appeal? | Correct the metric before 30 October. Sellers below 90% on 30 September receive a notification first; if it is not corrected, seller-fulfilled offers are turned off for Amazon Business customers only — not the account. Amazon has named the fix: Automated Handling Time, Shipping Settings Automation and Amazon Buy Shipping. |
| Source | Amazon Seller Centralsellercentral.amazon.com/seller-forums/discussions/t/57222b70-40df-4574-aa0f-9f815c197987 |
Amazon now deactivates only the listings contributing most to an On-Time Delivery Rate drop, rather than all seller-fulfilled listings.
| Effective | 28 February 2026 |
| Affects | Seller-fulfilled listings below the 90% On-Time Delivery Rate target. |
| Do you need an appeal? | Usually not. Account Health offers a self-service appeal that reactivates the listings. A written Plan of Action is needed only if that route fails, if you have missed the target repeatedly, or if delivery performance is cited inside a wider account deactivation. |
| Source | Amazon Seller Centralsellercentral.amazon.com/seller-forums/discussions/t/bb76566a-c8a4-468d-bb94-d49402c83023 |
POA Ready is not affiliated with Amazon.com, Inc. Amazon changes thresholds, dates and terminology without notice. Verify against your own Account Health page and Amazon's published policy before acting on anything here. Nothing on this page is legal advice.
